What is Namastecita Funnel Analysis?

Our project used a data set of a Spanish E-Commerce shop to draw further information in the form of KPIs about the low conversion rate. The approach consisted of using a funnel and linking KPIs to each of the three stages. The overview of the results was shown with a dashboard in LookerStudio and analysing the data for each KPI. The last step included comprehensive business advice on how to improve the low conversion rate.

Namastecita Funnel Analysis images

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Demo day video

Tech stack

Looker Studio
SQL
BigQuery

Meet the team

Erin Abraham
Anna Charlotte Engelbert
Jiaying Shi